Privacy Policy


The following Data Privacy Policy applies to the mobile application “This Is Me” as well as any other website, media form, media channel related, linked or otherwise connected thereto as well as all services in this respect (hereinafter the " Services") provided by ChainX Ltd., a stock company incorporated under the laws of Switzerland and having its registered office at c/o Ltd., Rathausstrasse 14, CH-6340 Baar, Switzerland (hereinafter “ChainX”).

In order to improve and customize the Services that ChainX provides to its customers and users (hereinafter the "Customers", individually the "Customer") certain data and information about the Customers (hereinafter "Data") are collected stored, recorded, read, organized, retained, modified, queried, forwarded, used, transmitted, distributed, compared, disseminated or combined, disposed of, deleted, with or without the help of automated procedures (hereinafter "Data Processing") by ChainX from the Customers.

The Data Processing is a basic requirement and is indispensable for ChainX to be able to offer the Services and carry out its business model. This Data Privacy Policy, therefore, applies to all Customers using the Services of ChainX.

ChainX makes every effort to protect the security and confidentiality of the Data that is obtained in the course of its business, from publicly available sources and/or otherwise.

ChainX is responsible for the Data Processing. Questions and requests regarding the Data Processing should be sent in writing to the Chief Data Protection Officer of ChainX to the following address:

ChainX Ltd.
att. to Melchilsen Thibaut
c/o Ltd.
Rathausstrasse 14
CH-6340 Baar
This Data Privacy Policy sets out how and to what extent ChainX processes Data.

Legal Principles

The Data Processing is subject to Swiss law. Under certain circumstances, foreign law may apply, in particular the General Data Protection Regulation of the European Union (hereinafter "GDPR").

ChainX undertakes to comply with all relevant legal requirements and, as far as legally possible, also obliges its employees and third parties who are involved in the Data Processing on its behalf to do so, without, however, accepting any liability for this as far as legally possible.

Data and Data Processing

In principle, all Data that is processed within the frame of the Services or within the frame of the Data Processing – always in the sole discretion of ChainX – is necessary for the provision of the Services and/or for ChainX’ business model. This includes, but is not limited to, Personal Data. Personal Data shall mean any data relating to an identified or identifiable person and any information relating to an identified or identifiable natural person; an identifiable person is a person that can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, a location data, an online identification or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Furthermore, the Data Processing includes data that are not used directly for the Services, such as but not limited to:

  • data that the Customers enter via e-mail, apps or otherwise communicate in the course of their use of the Services, including personal data (e.g. name, home address, telephone number, e-mail address)
  • pictures, artworks, audio-files provided by the Customers.
Data Processing

The Data Processing is required for the development, provision, enhancement and design of the Services and its business, for the maintenance and development of Customers’ relations, for the expansion of the Services, for advertising and marketing purposes, for prevention of, to detect and to combat abuse, for the purpose of executing any agreement, generally for the purpose of other commercial interests of ChainX and/or in connection with the enforcement of claims or other legal disputes in respect of the Services or in which ChainX has a justified interest.

For the Data Processing, ChainX may involve third parties, also from abroad, and may disclose the Data to third parties, also from abroad.

In exceptional cases (e.g. abuse), Data may also be disclosed to third parties for purposes other than those stated in this Data Privacy Policy or as required by law, provided that the applicable laws are not infringed. ChainX me cannot control, guarantee or warrant that these third parties will comply with the data protection provisions applicable to ChainX; they process the Data for their own purposes and may process the Data abroad, where they may not be subject to the same statutory data protection as in Switzerland.

Other usage of the Data may arise from the circumstances or from legal obligations or may be indicated when collecting the Data in question.

Data Storage and Data Storage Period

The storage of Data by ChainX is in accordance with the provisions of the applicable Swiss data protection law and, where applicable, foreign law, in particular the GDPR.

ChainX shall take appropriate technical and organizational measures within the framework of the storage and the Data Processing to prevent unauthorized access and otherwise unauthorized Data Processing. These measures are regularly checked and, if necessary, adjusted, also at the premises of the third parties commissioned by ChainX to operate its systems.

ChainX will store Data that has not been further processed in accordance with legal requirements and will comply with the relevant legal retention and storage periods and obligations.

After expiry of the relevant legal retention and storage periods and obligations or after expiry of those periods which are necessary to pursue or defend claims (e.g. statute of limitations), the relevant Data is routinely deleted. Data that is not subject to retention and storage periods and obligations will be deleted when it is no longer necessary for the Services or for other interests of ChainX.


ChainX may use cookies on its websites or on websites operated on behalf of ChainX (hereinafter "This Is Me Websites").

Cookies are a common technique whereby the website assigns an identifier to the user's browser, which the user stores on the website and is provided on request; ChainX normally allows this identifier to expire after a session, but uses permanent cookies to control the display of advertisements on the This Is Me Websites, to analyze the use of the This Is Me Websites and to personalize the This Is Me Websites.

Permanent cookies can be automatically deleted, restricted or blocked by the Customers’ browser settings. This may restrict the use of the This Is Me Websites.

However, if even temporary cookies (session cookies) are prevented, the use of the This Is Me Websites may be impaired. If a Customer on the This Is Me Websites allows cookies, ChainX will assume that this Customer agrees to their use.

Identification of the Data Subject

The rights of Customers concerning the Data Processing are governed by the relevant Swiss and, where applicable, foreign legal provisions.

To exercise such rights, it is required that the identity of the Customers in their capacity as Data Subject is clearly established. ChainX reserves the right to invoke any limitations on these rights of the Data Subjects as provided by law.


Customers explicitly agree to the Data Processing as described in this Data Privacy Policy.

Every Customer has the right to withdraw his or her consent at any time. Revocation of consent does not affect the lawfulness of the Data Processing that has taken place on the basis of consent until revocation.

Revocation of consent shall entitle ChainX to immediately terminate the business relationship with the respective Customers, irrespective of any other contractual agreements.

Right of Information and Disclosure of Data

Any person may request information from the Chief Data Protection Officer as to whether personal Data concerning him or her are being processed and, if so, may request that the respective Data be disclosed to him or her.

Update of and amendments to Data Privacy Policy

ChainX reserves the right to amend this Data Privacy Policy at any time and without prior notice. The current version published on the website applies.

Severability Clause

If any provision of this Data Privacy Policy is or becomes invalid, the validity of the remainder of this Data Privacy Policy shall not be affected thereby.

The invalid provision will be replaced by a valid provision which comes as close as possible to the intended economic purpose of the invalid provision.

Applicable Law and Jurisdiction

For disputes arising from this Data Privacy Policy or for disputes concerning the Data, Swiss law is applicable to the extent legally possible, excluding any conflict-of-law provisions.

For disputes arising from this Data Privacy Policy or for disputes relating to the Data, the courts at the domicile of ChainX are, to the extent legally possible, exclusively competent. obtains your consent in accordance with the policies and technical specifications of the IAB Europe Transparency & Consent Framework. It uses the Consent Management Platform n°92.

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